USPS | Irresistible Mail

The quantity — and quality — of direct mail has steadily declined over years. USPS needed to change that ASAP. Not just to elevate the medium but also, and obviously, their revenue.

As an Augmented Reality B2B campaign, we showed other marketers that direct mail, when done right, can have a great impact. We created 8 concept companies and treated each as its own branding exercise, with unique designs, language, goals, and tech. The entire piece is also a mailable piece in itself.