broadcast | social | experiential
Verizon • The Reset
A project dream come true for a gamer. This whole thing pays homage to gaming: the classics, the culture, and yes, even the lag. And because lag kills, we want to help them respawn in an unlagged world with 5G.
Directed by Doug Liman (Swingers, Bourne Identity, Edge of Tomorrow).
Shot by Hoyte van Hoytema (Interstellar, Dunkirk, Tenet).
Graphics by MPC.
Some other things we did:
Art installation right outside the Verizon store in Union Square, NYC. Look at all that IRL lag we’re fighting.
Once we had their attention, we showed what 5G can do for gamers on social media with emoji puzzles: decipher the game and win a treasure chest stocked to the brim with loot (AKA in-game codes, high-powered computer accessories, and way more).
Google also interviewed us.
The case study
FRONT PAGE OF REDDIT
GOLD PENCIL
GOLD CLIO
MUSE PLATINUM FOR VIDEO
MUSE PLATINUM FOR EXPERIENTIAL + OUTDOOR ADVERTISING
CANNES SHORTLIST
AICP AWARDS @ MoMA (Museum of Modern Art) GOLD FOR VIDEO VFX + POST PRODUCTION